It’s not unusual to receive a fair amount of marketing i.e. spam via social media, but there is an overabundance of it lately. Why do people still think it’s okay to hard sell through social networks?
Social media is about building relationships, growing the trust of an audience, giving them a reason to believe in a brand, developing an understanding of who they are, deciphering what kind of value they will appreciate and learning how to best serve them.
It is NOT about subjecting a new fan or follower to a multitude of reasons why they should buy a product or service without even taking the time to know who they are. [Read more…]