This morning while perusing Instagram, I came across the first Sponsored ad in my feed. It’s a beautiful shot of a GE Electric Boeing jet engine. The ad is relatively inconspicuous except for the word Sponsored labeled across it and my total confusion as to what it’s doing in my newsfeed.
But looking at the GE picture, I am in awe at the future possibilities with IG ads. And I’m not talking about the possibilities for big brands like GE, I’m thinking about small businesses. [Read more…]