by ARCH Specialist, Dave Perrotta.
Businesses fail at it every day.
They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees).
They send irrelevant “newsletters” that add zero value to their prospects and customers.
They craft poorly written, boring content that packs less punch than a pillow fight.
They hard-sell, when they should educate.
What are they failing at? [Read more…]