When I entered the social media game back in 2009, visual content was a minor element to the success of social. It’s not that it wasn’t important, but it was a side note, an extra – not a necessity.
Tweets and status updates mainly consisted of copy and/or small photos to highlight an article.
But all that has changed.
Since the advent of Pinterest, social media has been waking up to the fact that visual content is a powerful way to reach users, and marketers are salivating. The past few years we’ve seen GIF’s come to life, photos become a necessity, and videos autoplay, muchhhh to the annoyance of most.
It’s a much more colorful world out there, and personally, I couldn’t be more pleased.
However, there are still MANY businesses, blogs, and social accounts not taking advantage of the visual content mania, and suffering because of it. They wonder why all their efforts fall short or that they have to work twice as hard to get the same results as other similar accounts. They beat their heads on the wall and spend endless amounts of money, yet just don’t get it:
Without visual content, specifically NATIVE visual content – a business will never become a brand. [Read more…]