Lately, the practice of sending group messages or tagging people online has gotten out of control.
Marketers and business owners are increasingly going overboard with sending out one message to a whole group or tagging folks in updates that they might like to see.
But that’s the whole point – updates “they might like to see.”
Before I get into why group messaging and group tagging is a buzz kill, and why it’s killing your brand – I want you to know that I am old school. The way I do business is old school. The way I conduct myself in business relationships is old school. “My word is my bond” old school.
So how I view this practice is old school.
And what I mean by that is simply that RESPECT is a part of every strategy I utilize online and in my personal life. I do not believe in tagging someone or messaging them if they did not personally opt in or it doesn’t directly relate to them. And I think brands should do the same.
There’s several reasons. [Read more…]