Since Instagram Stories debuted a few weeks ago, I’ve been testing, watching, and spending wayyy more time on IG than normal.
The truth is, the inception of IG Stories deeply annoyed me – from a personal standpoint. Snapchat is my favorite social platform, and it was irritating to see immediately that I would need to create similar content for a copy & paste feature on another network.
But from a business standpoint, the excitement took over quickly. At ARCH, we’ve grown several IG accounts for our clients into successful and engaging communities, so Snapchat would have been the next logical step. However, with the onset of IG Stories, we were given a way to stay within an active network, and begin incorporating all the raw elements of Snapchat that make it so successful.
To me, the biggest reason Snapchat is successful with personal and business brands is because it provides an opportunity to humanize ANY brand with raw content. Snapchatters aren’t looking for polished content, they’re even perturbed by it. They like the real and sometimes even ugly stuff. They want REAL.