Last year, I wrote 3 MUSTS for Social Media in 2015 because everyone writes a “trends for the upcoming year” post, but looking back – I really called it!
So why not continue the tradition this year?
Making predictions for an upcoming year is a tough call with social media because our industry trends shift so quickly, but I’m convinced that even my 2015 predictions will continue to hold true this year.
Before we jump into 2016, here’s a 2015 prediction review:
1. Personal Connection
This was definitely a major key in constructing messages and curating content in 2015, and will continue to be this year.
In fact, we’ll begin seeing personalization take on a whole new meaning as apps and tech create devices and services that match up with users. And as these products grow, so will the need for targeted promotions.
I was a bit ahead of this prediction last year – not in the world of marketing, but with business owners and brands.
They began engaging with video regularly in 2015, but hadn’t allocated budget for it or sewn it into the content marketing strategies.
However, moving forward this year, brands small and large know that video will be a necessary part of every content marketing strategy.
3. Ad Spend
Ad spend increased monumentally in 2015, but it’s going to be the heaviest portion of budget in 2016.
With the death of most organic reach across social networks, and the inundation of ads, we’re seeing more and more companies work harder and spend more to make their ads stand out.
We may even see interactive ads this year.
Now, let’s cover the 3 MUSTS for Social Media in 2016.
To read more, click HERE.