CEO of ARCH Digital Agency
If you know me, you know I don’t watch TV. But I often come across excellent advertising examples and save them to my YouTube channel (which I am just starting to work on).
So what makes an excellent advertising piece? Excitement, interest, curiosity, drama, humor, and a foreign location. Haha, there are many other things that can add up to an excellent commercial, but these match this particular one.
Check it out, and let me know what you think.
It isn’t glitzy or glammy, contain girlie explosions or sci-fi-like goo, but that’s exactly why I love it.
Superbowl ads used to be the pinnacle of the Superbowl celebration. I remember watching the sultry Cindy Crawford sip on the cool can of Coca-Cola and laughed when the frogs burped out “Bud-weis-er.”
But this year’s ads were overrun in effects, noises and well, fluff. What happened to the brilliance of wit, funny humor and wise marketing antics?
I loved this commercial because it’s simple, tells a humanistic story, markets the brand (Expedia) with integrity and class and didn’t need to rely on overstated technology – just a hand-held camera.
But I’d love to hear your thoughts. Agree/Disagree?
On another note, remember this one? (hahaa…)