Consistency: Constantly adhering to the same principles, course, form, etc. (www.dictionary.com)
In today’s market, everyone seems to be sprouting up with the newest, awesome-est idea. America is becoming an entrepreneurial nation, a nation reinventing itself through the definition of business. It’s an exciting time and I dream of initializing my own businesses. But in the midst of dreams and creations, it’s important to remember one fundamental ingredient: consistency.
Growing up in a family full of entrepreneurs, I watched businesses succeed and others flounder. The reasons behind different outcomes are interesting and family dinner conversations often debated the possibilities. Why was one marketing tactic successful or another fail? The magical list of do’s and don’t for finding business success always vary, however consistency remains.