Writing a blog may seem like an uncomplicated task, but creating a valuable blog is a different undertaking. It takes experience, practice and articulation on the part of the author. And although the seasonal writer may produce a viral blog, consistently producing good material is tough.
What is worse than getting excited to read a blog and then finding it contains information you already knew or previously read? Being relevant isn’t just about writing popular content, but writing content that is popular for your target audience.
Wait a minute. Target audience? Have you thought about who you are writing to? To be relevant, one must first consider their target audience and then consider what questions they are asking. What can you teach them? How can you give them something that will make their day easier or better after reading it?
For me, a relevant article answers the question I’ve had burning in the back of my head. It’s the perfect simpatico between writer and reader.
A valuable blog teaches you something brand new and/or expands on something that confused you beforehand.
For example, I create Facebook ads all the time for my clients, but I am continually searching for new information or guides on how to do it in the most efficient manner. Although I have become well-versed on the subject, I am looking for different and more efficient ways to create ads. In comparison, Pinterest marketing is relatively new for me, so I search for articles written for beginner to advanced Pinterest marketers.
To write an educational blog, the author must be able to break down tasks simply enough for their target audience to follow. Some Facebook writers publish very simple articles while others don’t even bother explaining procedures their readers should already be familiar with.
The term informative is broad. Not every article will be considered informative for every reader, but again, you want to think back to who you are writing for.
Define your target audience and find out what they want to know, what they need to know. If finding that audience is tough, join a few LinkedIn groups and see what members are asking, get on Google+ and participate in communities or hunt down keywords on Twitter.
There are so many ways to find out what your target audience views as valuable and informative. The sooner you know, the sooner you will be writing valuable blogs.