Ahna Hendrix

Spiritual Guide, Marketer & Podcaster

My Presentation at Social Media Strategies Summit NYC

presentation “I’m a newbie presenter, so I’m holding my notecards for security – please don’t judge me!”

That’s what I said after addressing the crowd at the #SMSSummit NYC on June 11th. And it was true! It was the first time I’ve ever presented at a social media event, and I can’t tell you how exciting it was to do so.

But leading up to the event was hectic – there were MULTIPLE issues.

I changed the keynote topic 2 weeks before the summit because the original didn’t resonate with the work I’ve done with social media. And I wanted to speak about something I am passionate about.

It was a mad rush to write a 30-minute presentation, and as the PowerPoint was sent off to a designer, I thought everything would be okay. But several days later, she sent me an invoice and no PPT. Then she disappeared.

Gah! [Read more…]

5 Reasons Why Your Business Needs Social Media Marketing

5 Reasons Why Your Business Needs Social

There’s a lot of hoopla out there about social media. Some say it’s a nightmare, while others hail it as the best marketing avenue our world has ever known.

Big surprise – I happen to agree with the latter. Social media is extremely powerful when utilized correctly and businesses who have already invested in it can attest to it.

These days, most business owners I talk to are aware they need social media, but aren’t sure what it can do for them. To be frank – social media can be really confusing if you don’t do it everyday, and for business owners owners who want to protect their resources and time, that’s cause for concern.

But social media is a necessity for businesses – it’s not a luxury, it’s not a maybe, it’s a definite. [Read more…]

4 Secrets to a Lead-Generating Content Marketing Strategy

Vintage lighting decor with retro filter effect
by ARCH Specialist, Dave Perrotta.

Businesses fail at it every day.

They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees).

They send irrelevant “newsletters” that add zero value to their prospects and customers.

They craft poorly written, boring content that packs less punch than a pillow fight.

They hard-sell, when they should educate.

What are they failing at? [Read more…]

3 Steps to Visual Content that Packs a Power Punch

Untitled design

Not everyone is blessed with the ability to create jaw-dropping content.

But as the tidal wave of visual content hits, creating beautiful content has become a necessary skill for social media marketing.

Sharp design exhibits professionalism, generates credibility and displays awareness to online audiences. [Read more…]

Gary V. Explains ROI

If there was one video that every social media client should see to give them a clear picture of what social media marketing is and what to expect for ROI – this would be it.

A practical breakdown of ROI and social media marketing.

Let me know what you think!

Introducing Nate Ginsburg & His Killer Pinterest Course

Nate Ginsburg and I met on Twitter a few years back after launching our businesses. We would discuss the growing pains of being entrepreneurs, our love of photography, and future plans to mix work with travel. Fast forward two years and we are both living in Ho Chi Minh City, Vietnam.

nate_ginsburg

Nate is an incredible guy with a variety of marketing skills that have enabled him to work in places like Chile, Israel, Philippines, Thailand, and Vietnam. And recently, he packaged his knowledge of Pinterest into a online course.

If you are interested in learning what Pinterest can do for your business, Nate’s course isn’t an opportunity to miss. [Read more…]

How To Choose The Right Social Platform For Your Business

Everyone is jumping on the social media train these days, but many are doing it wrong.

What is wrong? Trying to be everywhere at once.

Social platforms differ in audience demographics, culture, and engagement. And to be efficient, it’s best to chose which ones fit your business type and master them before moving on. [Read more…]

BundlePost: The Social Media Management Tool I Can’t Live Without

There are a variety of social media tools I use for clients. But hands down, BundlePost is the one I can’t live without.

I met the founder and creator, Robert Caruso, on Twitter about three years ago. He was immediately helpful and insightful about social media. And even though BundlePost was already available in Beta, he never pushed it. In fact, I was the one to initiate that conversation.

Robert Caruso

Robert Caruso

The idea for BundlePost originated out of a pain Robert saw within his marketing agency. [Read more…]

Canva – The Content Creation Tool You Can’t Live Without

canva-logo
The image creation wave is sweeping social media, and a plethora of tools are popping up, but few are worth mentioning.

Almost immediately, Canva stood out. It’s an easy-to-use tool that anyone can utilize to create professional and beautiful graphics for their business. It offers a wide array of templates for Facebook covers, flyers, posters, invitations, blog graphics, presentations and more. [Read more…]