“I’m a newbie presenter, so I’m holding my notecards for security – please don’t judge me!” That’s what I said after addressing the crowd at the #SMSSummit NYC on June 11th. And it was true! It was the first time I’ve ever presented at a social media event, and I can’t tell you how exciting […]
5 Reasons Why Your Business Needs Social Media Marketing
There’s a lot of hoopla out there about social media. Some say it’s a nightmare, while others hail it as the best marketing avenue our world has ever known. Big surprise – I happen to agree with the latter. Social media is extremely powerful when utilized correctly and businesses who have already invested in it […]
The Very Necessary Beginner’s Guide to Snapchat
In last week’s post, “Why Your Business Needs Snapchat NOW” I gave you a few examples of how businesses can utilize Snapchat for marketing purposes, and action steps for spreading the word you’ve decided to jump the Snapchat train. But what if you don’t know how to operate Snapchat? No worries – this post is […]
4 Secrets to a Lead-Generating Content Marketing Strategy
by ARCH Specialist, Dave Perrotta. Businesses fail at it every day. They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees). They send irrelevant “newsletters” that add zero value to their prospects and customers. They craft poorly written, boring content that packs less punch than a […]
3 Steps to Visual Content that Packs a Power Punch
Not everyone is blessed with the ability to create jaw-dropping content. But as the tidal wave of visual content hits, creating beautiful content has become a necessary skill for social media marketing. Sharp design exhibits professionalism, generates credibility and displays awareness to online audiences.
Gary V. Explains ROI
If there was one video that every social media client should see to give them a clear picture of what social media marketing is and what to expect for ROI – this would be it. A practical breakdown of ROI and social media marketing. Let me know what you think!
Introducing Nate Ginsburg & His Killer Pinterest Course
Nate Ginsburg and I met on Twitter a few years back after launching our businesses. We would discuss the growing pains of being entrepreneurs, our love of photography, and future plans to mix work with travel. Fast forward two years and we are both living in Ho Chi Minh City, Vietnam. Nate is an incredible […]
How To Choose The Right Social Platform For Your Business
Everyone is jumping on the social media train these days, but many are doing it wrong. What is wrong? Trying to be everywhere at once. Social platforms differ in audience demographics, culture, and engagement. And to be efficient, it’s best to chose which ones fit your business type and master them before moving on.
BundlePost: The Social Media Management Tool I Can’t Live Without
There are a variety of social media tools I use for clients. But hands down, BundlePost is the one I can’t live without. I met the founder and creator, Robert Caruso, on Twitter about three years ago. He was immediately helpful and insightful about social media. And even though BundlePost was already available in Beta, […]
Canva – The Content Creation Tool You Can’t Live Without
The image creation wave is sweeping social media, and a plethora of tools are popping up, but few are worth mentioning. Almost immediately, Canva stood out. It’s an easy-to-use tool that anyone can utilize to create professional and beautiful graphics for their business. It offers a wide array of templates for Facebook covers, flyers, posters, invitations, blog […]