(Guest post for SocialQuant)
I’m sure there’s no need to introduce today’s featured opponents: Hillary Clinton and Donald Trump, but just Hillary vs. Trumpin case, both are running for President in the upcoming 2016 elections. Miss Clinton proudly wears blue in the Democratic Party, while Trump trumpets the Republican Party, even though some aren’t sure he is.
Suffice it to say, these two are opposites.
But before we jump into this article, let’s make it clear that we aren’t here to discuss politics or get into the nitty gritty of anything besides how their Twitter accounts are being managed. What’s working? What’s not?
As a social media professional who’s been in the game since 2009 and worked with many different industries, take my word when I say, there probably isn’t a harder industry to manage than politicians. So all my feedback and comparison isn’t a reflection on the people gutsy enough to manage them, but more so on strategy in general.
With these Twitter accounts – the goal is clear – they want to win the election! But the accounts also serve as branding venues for the candidates, which enables them to share more about who they are, connect with voters, promote their events, and get involved in conversations that mention them (the good ones).
So, ladies first!
To continue reading, click HERE.