Superbowl ads used to be the pinnacle of the Superbowl celebration. I remember watching the sultry Cindy Crawford sip on the cool can of Coca-Cola and laughed when the frogs burped out “Bud-weis-er.”

But this year’s ads were overrun in effects, noises and well, fluff. What happened to the brilliance of wit, funny humor and wise marketing antics?

I loved this commercial because it’s simple, tells a humanistic story, markets the brand (Expedia) with integrity and class and didn’t need to rely on overstated technology – just a hand-held camera.

But I’d love to hear your thoughts. Agree/Disagree?

On another note, remember this one? (hahaa…)