Everyone is jumping on the social media train these days, but many are doing it wrong. What is wrong? Trying to be everywhere at once. Social platforms differ in audience demographics, culture, and engagement. And to be efficient, it’s best to chose which ones fit your business type and master them before moving on.
My friend, Aaron Lee, recently asked me what the biggest lesson in the first year of my business was, and it made me pause. I can’t explain how much I learned in the past year. Looking back at the beginning, I am surprised I had the courage. I didn’t have much direction. I possessed a […]
Consistency: Constantly adhering to the same principles, course, form, etc. (www.dictionary.com) In today’s market, everyone seems to be sprouting up with the newest, awesome-est idea. America is becoming an entrepreneurial nation, a nation reinventing itself through the definition of business. It’s an exciting time and I dream of initializing my own businesses. But in the midst of dreams and creations, it’s important […]
Have you noticed – a lack of patience, the ADD epidemic, the speedy conversations and overabundance of acronyms in everyday life? I’m sure you have, unless you’ve had your head stuck in a hole. People are busy these days and their time is valuable. What does this mean for your business blogs? Unless you’ve worked […]
If you know me, you know I don’t watch TV. But I often come across excellent advertising examples and save them to my YouTube channel (which I am just starting to work on). So what makes an excellent advertising piece? Excitement, interest, curiosity, drama, humor, and a foreign location. Haha, there are many other things that […]
It isn’t glitzy or glammy, contain girlie explosions or sci-fi-like goo, but that’s exactly why I love it. Superbowl ads used to be the pinnacle of the Superbowl celebration. I remember watching the sultry Cindy Crawford sip on the cool can of Coca-Cola and laughed when the frogs burped out “Bud-weis-er.” But this year’s ads […]