Everyone is jumping on the social media train these days, but many are doing it wrong. What is wrong? Trying to be everywhere at once. Social platforms differ in audience demographics, culture, and engagement. And to be efficient, it’s best to chose which ones fit your business type and master them before moving on.
My Biggest Lesson in the First Year
My friend, Aaron Lee, recently asked me what the biggest lesson in the first year of my business was, and it made me pause. I can’t explain how much I learned in the past year. Looking back at the beginning, I am surprised I had the courage. I didn’t have much direction. I possessed a […]
The Main Component To A Successful Business: Consistency
Consistency: Constantly adhering to the same principles, course, form, etc. (www.dictionary.com) In today’s market, everyone seems to be sprouting up with the newest, awesome-est idea. America is becoming an entrepreneurial nation, a nation reinventing itself through the definition of business. It’s an exciting time and I dream of initializing my own businesses. But in the midst of dreams and creations, it’s important […]
Short and Sweet – The Perfect Blog Length
Have you noticed – a lack of patience, the ADD epidemic, the speedy conversations and overabundance of acronyms in everyday life? I’m sure you have, unless you’ve had your head stuck in a hole. People are busy these days and their time is valuable. What does this mean for your business blogs? Unless you’ve worked […]
The Share4Kids Foundation: Using Social Media To Grant Wishes
I met Kevin Kelly, a fellow social media marketer and coffee-head about a year ago. Similar to most of my ‘online relationships,’ we met through Twitter – oh how I love Twitter. During this time I came to know about Kevin and his large (in numbers and height) family, and I learned he has a […]
One of the best advertisements I’ve ever seen
If you know me, you know I don’t watch TV. But I often come across excellent advertising examples and save them to my YouTube channel (which I am just starting to work on). So what makes an excellent advertising piece? Excitement, interest, curiosity, drama, humor, and a foreign location. Haha, there are many other things that […]