This series is dedicated to sharing real life examples of social media marketing. It’s an in-depth review of a business’s social platform with suggestions on how to optimize it. This series is not meant to criticize, but to offer insight into the complex world of social media marketing. But as the series name suggests, I speak frankly. To have your business reviewed, click here and send me a message.
Barbara Fernandez is the owner of The Raw Rock Chick. She’s incredible and her website is beautiful. If you’re interested in eating raw, smoothies or healthy soups and easy recipes – she’s your lady.
Before we get into the review, I want to point out that the actual name of this page “therawrockchick” is different from the website title, RawRockChick.com. When I initially searched for this page, I couldn’t find it because I was looking for “Raw Rock Chick,” but nothing pops up.
Suggestion: You can’t change the name of your page after you’ve gone over 200 likes. However, if you’re creating a Facebook page, make sure that the names of all of your social networks align. It helps people to find you easily and that’s what you want.
The Raw Rock Chick
1. Cover photo
The cover photo looks great. I’d like to see a more high definition photo, but in terms of the layout, nothing is conflicting with the name of the page or any of the buttons. She looks gorgeous. You know immediately what this is about — raw meals. It follows her website branding and it looks really nice.
2. Profile Photo
Her profile photo matches her website and is the photo you’ll see if you’re on her email newsletter. She looks happy, beautiful, and you want to get to know her.
Suggestion: The deal is, when you’re choosing a profile photo for your business Facebook page, you want to consider a couple of things. First of all, if your business is you, then I would say a professional photo is the way to go. People are going to interact a lot faster with faces than their logos. However, if you’re representing a wide range of things or a wide range of people, go with your logo because it represents everyone.
The About page offers free marketing for you. Barbara describes that you don’t just have to be interested in raw foods to enjoy her page, but that she also offers advice on the vegan, vegetarian, and paleo lifestyles. And her bio includes some personal information which is fantastic. This is her personal brand, so it’s great to be personal.
On the Timelines, her About section displays the web address twice, which isn’t necessary anymore now that Facebook provides a dedicated space for the web address.
Suggestion: You don’t really have to put your web address twice and you can use those letters for something more important.
Suggestion: I would rename the tab at the top portion of the page to draw attention and replace Likes with Welcome. This is something to think about because if the goal is to build the email list, it must be really easy for people to find the opt-in.
Barbara is always making videos, but she’s only got one directly uploaded to the page.
Suggestion: Upload videos directly into Facebook. There is absolutely nothing that’s going to boost your organic Reach like videos on Facebook, and Barbara is fortunate because she’s got plenty of them.
6. Post to page
This is something I always love looking at because it tells me a lot about who a brand is, and how engaged they are.
She interacts with people, likes things and all around is showing she cares to EVERYONE who comments on her page, which is crucial – and more rare than you would believe.
7. Timeline Content
I’m looking at a couple of things – How consistent is the posting, how often are the postings, what types of content is being posted, and are we interested in her postings?
Barbara is not scheduling out her content when there’s 3 posts within 3 hours. No one can hit their audience and be efficient in this manner.
Suggestion: Fans are gonna be online at all times of the day, so make sure to schedule posts out according to when Facebook Insights says your audience is online. Something like morning, afternoon, and evening if you’re posting 3 times a day.
Consistency is the biggest, most important thing that you can do for your Facebook page and consistency is what makes or breaks a Facebook page. If you aren’t consistent about your posting, then people aren’t going to consistently count on you because you’re not accountable, right?
Suggestion: With Facebook, you can use the manual scheduler to schedule content out a couple of days in advance. I don’t do it any more than a couple of days because I really like to stay present with my clients and what’s going on.
Barbara posts articles that correlate with her brand and asks questions, which is fantastic. She also uploaded videos, so she’s definitely switching up her content. And she’s even promoting someone else which is fantastic.
But the last time she posted one of her personal recipes was 5 days ago and I think that was the first, besides the video. So… we’ve got two posts in the last five days that correspond directly with her brand.
Suggestion: 3 out of 4 posts should be about your industry, something that’s of value to your people. Make them laugh, ask a question, educate them, and one post a day should be a direct promotion of the brand.
I’d like to see a lot more from Barbara – posts that come directly from her brand and showcase all the incredible content she provides her audience.
Barbara’s done a great job! There’s a lot of little areas that she needs to tie up but as a whole her page is in great shape – she’s responding to people, set it up well, shares interesting content, and always replies to her fans.
But consistency is the biggest adjustment Barbara needs to make, and it’s not just Barbara, it’s for all business owners out there. Figure out what you can commit to and do it.
Barbara, you’re awesome! Can’t wait to see how your page grows in the future.