This biweekly series is dedicated to sharing real life examples of social media marketing. It’s an in-depth review of a business’s social platform with suggestions on how to optimize it. This series is not meant to criticize, but to offer insight into the complex world of social media marketing. But as the series name suggests, […]
Featured in “125 Best People to Follow on Twitter for Social Media Geeks” by @AskAaronLee
I pretty much owe my whole career to Twitter. I’ve met & learned from some of the best people in my industry there. In fact, it’s safe to say that I wouldn’t be where I am today without it. And because I work in social media marketing, I’m also interacting daily with marketers, writers, social […]
Why an Email Campaign is Essential for Your Business (And How to do it Right)
by Dave Perrotta, ARCH Digital Media’s Copywriting, Sales Funnels, and Email Marketing Specialist It’s the age-old adage of successful internet marketers everywhere… The money is in the list. Your email list, that is. And there are plenty of stats to back it up. For example, 44% of email recipients made at least one purchase last […]
Facebook Marketing at CreativeLive with Nathan Latka, CEO of Heyo
I had fabulous intentions of writing this blog on the red-eye back from San Francisco, but well – we know how those flights usually go. #snoreeee Being a social media professional isn’t just about all the backend work that keeps me nestled in front of my computer with finicky hair and no makeup, it requires […]
0 to 100k – How Twitter Turned a Dream into a National Brand in One Year
By KP Kelly, ARCH Digital Media’s Organic Twitter Growth Specialist “Twitter is vital for your brand!” You’ve heard that many times. Social media marketers like me preach the importance of Twitter for growing your brand. But what does that mean? What does that look like? What can Twitter really do for your brand? Here is […]
Presenting: ARCH Digital Agency
About a year ago, I began seeing problems in the social media marketing industry. As a social media strategist, I was often asked, “How do you find time to do it all?” but when I started back in June 2012, time wasn’t an issue. Sure it was hectic to stay on top of every social […]
Ahna’s Motivational Medley #14
Welcome! Every day I make graphics for clients and personal branding purposes, and Motivational Medleys are a bi-weekly compilation of my favorites. I love to surround myself with inspiring and motivational quotes, and am thrilled to share these quotes with you. Please download and use at will.
3 Things Your Fans Need From You
Let’s face it, social media marketing can seem like a complicated math problem you don’t have the time to master. And while that may be partially true, there’s a few basics that always win a fan’s heart. Take a step back and put yourself in the place of the fan – what do you need? […]
How-To Change Facebook App Images (Video)
It’s important to design every aspect of your Facebook business page to match your branding, and Facebook apps are no different. Watch this video on how to easily change your Facebook app images and re-organize your apps to appear in the best order. Let me know what you think!
Featured in: 8 Social Media Pros Give Their Expert BundlePost User Best Practices
If you know anything about me, you know I loveeeee BundlePost, a content aggregating tool for social media marketing. It quickly finds me valuable content for my clients, packages it, and allows me to spend my time building relationships instead of searching the web for content. Win win. So the fabulous folks at BundlePost recently […]