Social media is everywhere these days. You can’t hide from it or ignore it any longer. It’s become ingrained in our news, shopping practices, and ways we keep in touch with family and friends. And you’re okay with that, but when it comes to utilizing it for your business – it’s a totally different subject. You […]

  Content, content, content! If you’re involved in the social media game or doing your best to get involved, you know that content is what makes up the guts of social media. We need it, we create it, and we are constantly looking for more of it. But let’s be honest – even though we’re […]

I wrote a post last week about how to tick people off on social media, so it only seemed fitting to counteract that with a post about how to make people fall in love with your brand or business. Because interacting in social media is a lot like dating! And if we’ve got our goals […]

Do you like pushy salespeople in stores or on the car lot? Do you enjoy people who only leave you feeling foolish and used? Do you like brands who take over your inbox and inundate you with promotional material? Yea, most people don’t. In the world of communication, everyone can agree that communicating via text […]

  Snapchat. The mere name either brings on a state of confusion or has most business owners exhaling some kinda sound of annoyance – anotherrrr social network. Yes, that’s how I felt at first, too. My job is hard enough trying to keep up with the major players in social media. But Snapchat offers a […]

by ARCH Specialist Dave Perrotta Want to learn how to craft a powerful story-based email? I hope so. Stories in email are FAR more important than you might think. Done properly, a story-based email sets you apart from all competition. [READ MORE…]