Social Media Jack-of-all-trades Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one […]
The Number One Ingredient for Social Media Success
Every day I talk to people who want to get in on the social media game. Not everyone is quite sure what it is, but they know it’s a powerful tool in the marketing arsenal, and traditional advertising avenues aren’t yielding much anymore. But once they have a decent grasp on how social media works, […]
Interviewed for: An Expert’s Advice on Why Creative Pros Often Struggle with Social Media
A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to – and belief in – what is possible with not just running a business, but specifically using social media effectively. Since then, […]
5 Ways to Build Awesome Relationships on Twitter
By KP Kelly, ARCH Digital Media’s Twitter Organic Growth Specialist We all have similar socializing skills in kindergarten. We’d walk right up to someone and say, “Hey, I like your shirt! Will you be my friend? We had it down back then. We had no reservations. No hidden agendas. If we wanted something, we asked. […]
Ahna’s Social Straight Talk: Zaire Kacz Photography
This biweekly series is dedicated to sharing real life examples of social media marketing. It’s an in-depth review of a business’s social platform with suggestions on how to optimize it. This series is not meant to criticize, but to offer insight into the complex world of social media marketing. But as the series name suggests, […]
Why an Email Campaign is Essential for Your Business (And How to do it Right)
by Dave Perrotta, ARCH Digital Media’s Copywriting, Sales Funnels, and Email Marketing Specialist It’s the age-old adage of successful internet marketers everywhere… The money is in the list. Your email list, that is. And there are plenty of stats to back it up. For example, 44% of email recipients made at least one purchase last […]
Facebook Marketing at CreativeLive with Nathan Latka, CEO of Heyo
I had fabulous intentions of writing this blog on the red-eye back from San Francisco, but well – we know how those flights usually go. #snoreeee Being a social media professional isn’t just about all the backend work that keeps me nestled in front of my computer with finicky hair and no makeup, it requires […]
0 to 100k – How Twitter Turned a Dream into a National Brand in One Year
By KP Kelly, ARCH Digital Media’s Organic Twitter Growth Specialist “Twitter is vital for your brand!” You’ve heard that many times. Social media marketers like me preach the importance of Twitter for growing your brand. But what does that mean? What does that look like? What can Twitter really do for your brand? Here is […]
Presenting: ARCH Digital Agency
About a year ago, I began seeing problems in the social media marketing industry. As a social media strategist, I was often asked, “How do you find time to do it all?” but when I started back in June 2012, time wasn’t an issue. Sure it was hectic to stay on top of every social […]
3 Things Your Fans Need From You
Let’s face it, social media marketing can seem like a complicated math problem you don’t have the time to master. And while that may be partially true, there’s a few basics that always win a fan’s heart. Take a step back and put yourself in the place of the fan – what do you need? […]