By Blake Jamieson, for ARCH Digital Agency
Often times when I write about Facebook marketing, I focus on advanced tactics and tricks that will help advanced marketers. I planned to share advanced Facebook marketing tactics with ARCH blog readers, but decided it’s best to first lay some groundwork.
So today I am writing about Facebook Custom Audiences and Lookalike Audiences: what they are, how they work, and how you can use them to grow your customer or user base.
If you are already using custom and lookalike audiences on Facebook, you can skip the first few paragraphs of this post, and move straight to practical applications to get the best results.