“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you make them feel.” Maya Angelou
In the social media marketing community, there are a lot of strategies we use to connect with our audience, multiple ways in which we share content, and different content types we utilize to share a brand’s story.
But there is none as important as the element of emotions in all that we do, specifically, storytelling. Maya Angelou knew that what connects us runs much deeper than our words or actions, it’s the human connection that makes us bond, makes us fall in love, and endears us to anything in life.
This human connection is emotions and the imparting of it in how we connect with one another online.
About a month ago, I presented a keynote at the Social Media Strategies Summit in NYC about this very topic, and I want to break it down for you because this message explains the foundational element of social media, how we use it to interact, how it assists us to develop relationships, and inevitably promote our businesses.
Take a moment with me to think of the people most loved in your life. See their faces, remember their voices, the way they look when they’re happy, the things they like and those they do not. I bet these people have an abundance of excellent character traits, but when it comes down to it, it’s how they make you feel about yourself or how you feel around them that makes them so special.
This feeling is one you should hold onto as I continue to explain why emotions play such a crucial part in social media storytelling. Because when we get all caught up in the data and conversions related to social media, we forget that the people we’re dealing with everyday are just like those we care most about. They are the humans on the other side.
But first, let’s take a step back and review. [READ MORE…]