Live streaming is ALL the rage these days thanks to the heavy hitters of 2015 like Meerkat, Periscope, and now, Blab.
But live streaming is just getting started. The pathways of possibilities with these tools has only begun for marketers and business owners alike, and the best part is that anyone can be successful with it.
I started dabbling in live streaming on Social Media Day of 2015. Although I watched Meerkats and Periscopes, I hadn’t waded into the water. I remember the shock by the first Meerkat I watched – it was someone singing in their car, and when it went live, my initial reaction was to cover the camera on my phone. I felt like he could see me! Thankfully he couldn’t. But it seemed like I was privy to a very private moment.
However, the marketer in me started geeking out over with all the branding opportunities this medium presented for personal and professional brands.
This year I traveled to NYC and Minneapolis to work for clients to live stream events, and help to create an experience for the folks unable to join. The first conference was the PhotoPlus Expo in NYC. This event is the largest photography conference in the US, and it was impressive to say the least. Over 30,000 flocked to the Javits Center to enjoy the gorgeous displays of Canon, Nikon, and many more. And my job was to make that available to the folks unable to attend the conference, and amplify the brand I represented. I Periscoped photography classes, conference attendees, and keynotes like Jimmy Chin, who I could have listened to all day.
The second project was a tech conference called MobCon hosted annually by MentorMate, a leading Android/iOS mobile app development company that’s paving the way for mobile tech. This project was very different in that I was covering an event for the host, not as an attendee, and it made an enormous difference in how much control we had and what we were able to accomplish.
This knowledge is what I want to share with you because live streaming an event can be very lucrative for any brand. It will produce a LOT of content to be repurposed and used for social networks, it will extend the reach of your brand during the event, and will create experiences for those unable to join who may choose to do so in the future.
I could easily write several posts on all I learned during these projects, but for this purpose of this article, we’ll stick to the how-to’s. I’ll write follow-ups in the future.
So roll up your sleeves and start taking notes because if you want to do it right, it will take a lot more than flipping the switch on a Periscope channel.
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