I spend a lot of time auditing websites for clients, and geeking out in curious website research. Lately, I’ve noticed how many website make it VERY difficult to share their content or to simply locate where they are on social media networks. What’s even more concerning is that the websites offering the most native content are the biggest culprits!
They’re missing out!
Unless you’ve been hiding under a rock, you know that native content is king these days. And what does that mean? Any content that comes directly from a brand – content made by a brand, i.e. blogs, videos, photos, etc. Content that can ONLY be aligned with your business.
As the proliferation of marketing continues to work its way through all our favorite social networks, we’ve become numb to marketing messages, and that’s important to take into account. Because what sets your brand apart is the native content it’s producing, and how it’s utilizing that content to tell stories and share the brand values.
But you can make the best, coolest, most beautiful content on the web, and if it’s tough to share from your website OR it’s tough to find your social channels on your website – you’ll completely miss the mark. And all the content you’ve spent money or time on creating won’t benefit you in anyway.
That. is. tragic. (READ MORE)