Haha, there you go! See, you already have all the wisdom you need 🙂

I appreciate your feedback!

Excellent feedback, Ahna. Time is simply a bottleneck. You get back what you invest. Yes, dating the ultimate in demands for authentic social messaging. Wish my marketing was as effective .. met my wife on match.com 🙂 .. maybe I should circle back for clues, I may have accumulated more insight than I realized !!

Hi, Chris! Thanks for your input. I think your estimation of “lack of focus” is excellent and insightful because for many – they simply don’t know any better, which is why I wrote this article. I think a lack of time and lack of focus tie in with one another, so often the easier route is taken. The truth is that for us to be successful with our marketing reach or targeting, time is exactly what we must invest. Research that yields results will take time, but the outcome is always worth it.

There’s many ways to go about closing the gap on where we focus our targeting, but I would suggest the tried and true – get to know them. Search for keywords on social networks, read conversations, ask for clarification where appropriate, listen to everything you come across, and then start asking your audience for their feedback. The more we know our audience, the easier it will be to tailor our content to their needs. And targeting will lose its mystique.

Think about targeting as dating – if you want a date with a specific type of person, then you need to go where they go, do what they do, and get to know them as much as possible.

When we step outside the “marketer/owner” mindset and into the mind of the person we’re trying to reach, things start to get interesting.

Hope that helps! 🙂

Chris

Completely agree! 🙂