Since Instagram Stories debuted a few weeks ago, I’ve been testing, watching, and spending wayyy more time on IG than normal. The truth is, the inception of IG Stories deeply annoyed me – from a personal standpoint. Snapchat is my favorite social platform, and it was irritating to see immediately that I would need to create […]
7 Steps to Managing a Remote Team Successfully
This blog topic was requested by Fayann Dsouza (@fayann.loves on Instagram). Crowdsourcing blog ideas rocks because I know it will make a difference to as least one person. And as my workload increases, finding the time to write a blog is getting tough! But when my community speaks, I listen. With this topic, I went […]
5 Ways to Build An Engaging Community on Snapchat
Snapchat, Snapchat – current owner of my social media heart. I love Snapchat. It’s the social network I’ve been spending the most time on, and not just because it’s fun. But because the community is second to none. A recent study said that Snapchat users aren’t buying anything, but I disagree wholeheartedly. Several of my […]
Interviewed on Outlier Magazine (PODCAST)
Click HERE to listen in!!
Featured in: 9 Expert-Endorsed Tactics to Find Great Facebook Content
Having trouble finding great Facebook content to post on your page? Tired of Googling for content only to find the same old boring stuff? We can help! I confess, I used to use Google to search for images to post on my Facebook page. I would search for keyword phrases like “motivational quotes” or “motivational quotes […]
Why THESE Messaging Strategies KILL Your Brand (and What to Do Instead)
Lately, the practice of sending group messages or tagging people online has gotten out of control. Marketers and business owners are increasingly going overboard with sending out one message to a whole group or tagging folks in updates that they might like to see. But that’s the whole point – updates “they might like to […]
Interviewed on WhyISocial (Podcast)
I had the pleasure of being interviewed by Chris Barrows for the WhyISocial podcast, and Chris did such an excellent job of researching my past that he was able to pull personal stories from me I don’t typically share. Take a listen as we talk about my (current) favorite social network, Snapchat, my days as […]
3 MUSTS for Social Media in 2016
Last year, I wrote 3 MUSTS for Social Media in 2015 because everyone writes a “trends for the upcoming year” post, but looking back – I really called it! So why not continue the tradition this year? Making predictions for an upcoming year is a tough call with social media because our industry trends shift […]
THIS Is Why Email Marketing Is Still KEY
I didn’t intend to write about why email marketing is still a necessity for 2016 marketing strategies, but people keep asking me about its relevance. Yes, email marketing is still very, very important. And that’s no exaggeration. But the typical business owner gets distracted by all the new shiny social networks. And I get it […]
Five Reasons to Be Thankful for Social Media This Holiday Season
Sometimes it’s easy to get annoyed with social media, and yes, I’m guilty of being irritable with the constant interaction and/or notifications. But the truth is that if we step back, social media is a blessing in MANY way. It gives us multiple channels to keep in touch, locate old friends, and hey – it’s […]