Would you eat at a dirty restaurant? Invest in a beat up car? Or buy a pair of ill-fitting jeans? The answer is most likely no – give or take a few variables. We like showing off fancy dinner plates, owning nice assets, and being proud of the brands we wear. So why would you accept […]
“Find Your Perspective,” My Favorite Superbowl Commercial
It isn’t glitzy or glammy, contain girlie explosions or sci-fi-like goo, but that’s exactly why I love it. Superbowl ads used to be the pinnacle of the Superbowl celebration. I remember watching the sultry Cindy Crawford sip on the cool can of Coca-Cola and laughed when the frogs burped out “Bud-weis-er.” But this year’s ads […]
Social Media For Restaurants: 5 Reasons Why You Need It
Restaurant owners are asking, “What is social media and how can it help me?” Social media is a medium of communication that builds relationships i.e. business through interaction. And when it’s orchestrated correctly, the rewards are great. It will increase revenue, balance out seasonal fluctuations and develop a better environment to serve customers. Making social […]