I had the honor of being interviewed by Dave Shrein for Church Marketing Sucks several weeks back, and the podcast was recently published. In the interview, I discuss the importance of taking care of oneself, my role as an entrepreneur (in the US and abroad), and what is key to being successful. Check it out! […]
80/20: The Perfect Social Content Equation
“No one is useless in this world who lightens the burdens of another.” ― Charles Dickens There are multiple philosophies about how to manage social platforms, and as more “professionals” jump in the messages get more confusing. But there’s one philosophy that will never, ever do you wrong. Online professionals I admire the most make […]
5 Lessons I Learned Writing My eBook
Did you ever start a simple project, and somehow it mutated into this huge, drawn-out BEAST? Welcome to the story of my life!
What Message is Your Brand Sending?
We send messages all the time. Everything from our clothing choices to facial expressions tell the world a variety of things about us, whether we want them to or not. Online interactions are the same. Have you asked, “What message is my business sending online?” While it may seem like an unimportant question, it’s crucial […]
3 Steps to Visual Content that Packs a Power Punch
Not everyone is blessed with the ability to create jaw-dropping content. But as the tidal wave of visual content hits, creating beautiful content has become a necessary skill for social media marketing. Sharp design exhibits professionalism, generates credibility and displays awareness to online audiences.
Gary V. Explains ROI
If there was one video that every social media client should see to give them a clear picture of what social media marketing is and what to expect for ROI – this would be it. A practical breakdown of ROI and social media marketing. Let me know what you think!
Social Media Marketing Success: Put Yourself in the Shoes of the Consumer
People often ask me, “How can social media increase my sales?” or “What can social media do for my business?” But these are the wrong questions. How about, “What can we do FOR our customers, fans, and followers through social media to gain their business?” I get it – you want to make money. However, […]
How To Choose The Right Social Platform For Your Business
Everyone is jumping on the social media train these days, but many are doing it wrong. What is wrong? Trying to be everywhere at once. Social platforms differ in audience demographics, culture, and engagement. And to be efficient, it’s best to chose which ones fit your business type and master them before moving on.
BundlePost: The Social Media Management Tool I Can’t Live Without
There are a variety of social media tools I use for clients. But hands down, BundlePost is the one I can’t live without. I met the founder and creator, Robert Caruso, on Twitter about three years ago. He was immediately helpful and insightful about social media. And even though BundlePost was already available in Beta, […]
3 Photo Apps That Create STUNNING Content
No one can deny the importance of online aesthetic appeal. Whether it a business website, product or social share – it better be sensational. Thankfully, there’s an app for that – thousands in fact! But I want to share 3 photo apps capable of transforming even the most mediocre photo-taker into a skillful photographer with […]