Social media is everywhere these days. You can’t hide from it or ignore it any longer. It’s become ingrained in our news, shopping practices, and ways we keep in touch with family and friends. And you’re okay with that, but when it comes to utilizing it for your business – it’s a totally different subject. You […]
Gain MAD Inspiration From These Content Ideas
Content, content, content! If you’re involved in the social media game or doing your best to get involved, you know that content is what makes up the guts of social media. We need it, we create it, and we are constantly looking for more of it. But let’s be honest – even though we’re […]
5 Ways to Make Fans Fall in Love on Social Media
I wrote a post last week about how to tick people off on social media, so it only seemed fitting to counteract that with a post about how to make people fall in love with your brand or business. Because interacting in social media is a lot like dating! And if we’ve got our goals […]
Featured in “7 Ways to Use Facebook Video for More Engagement”
Thrilled to have my #WednesdayWisdom videos mentioned in Likeable Local’s ‘7 Ways to Use Facebook Video for More Engagement,’ by the fabulous Aaron Lee Ren. To find out why my #WW videos are so fantastic, click HERE to check out this great article, and learn a few things!
Featured in iBlog
My article (and ebook as the extended version), “How to Choose the Best Social Network for Your Business” was featured as a top article in the March 15th, 2015 iBlog magazine. I’m very thankful to the folks at iBlog for being so professional and contacting me beforehand to ensure was aligned for the publication. To […]
5 Ways to Tick People Off on Social Media
Do you like pushy salespeople in stores or on the car lot? Do you enjoy people who only leave you feeling foolish and used? Do you like brands who take over your inbox and inundate you with promotional material? Yea, most people don’t. In the world of communication, everyone can agree that communicating via text […]
5 Reasons Why Your Business Needs Social Media Marketing
There’s a lot of hoopla out there about social media. Some say it’s a nightmare, while others hail it as the best marketing avenue our world has ever known. Big surprise – I happen to agree with the latter. Social media is extremely powerful when utilized correctly and businesses who have already invested in it […]
The Very Necessary Beginner’s Guide to Snapchat
In last week’s post, “Why Your Business Needs Snapchat NOW” I gave you a few examples of how businesses can utilize Snapchat for marketing purposes, and action steps for spreading the word you’ve decided to jump the Snapchat train. But what if you don’t know how to operate Snapchat? No worries – this post is […]
Why Your Business Needs Snapchat NOW
Snapchat. The mere name either brings on a state of confusion or has most business owners exhaling some kinda sound of annoyance – anotherrrr social network. Yes, that’s how I felt at first, too. My job is hard enough trying to keep up with the major players in social media. But Snapchat offers a […]
How to Boost Conversions with POWERFUL Story-Based Emails
by ARCH Specialist Dave Perrotta Want to learn how to craft a powerful story-based email? I hope so. Stories in email are FAR more important than you might think. Done properly, a story-based email sets you apart from all competition. [READ MORE…]