I’ve been spending a LOT of time on Snapchat lately – experimenting, playing, and researching what other personal and professional brands are doing. It’s no secret that I’ve seen major business potential with Snapchat from the beginning. I wrote a starter guide for newbies and an editorial writeup about why it’s going to be huge for […]
Hillary vs. Trump: Who’s Doing Twitter Better?
(Guest post for SocialQuant) I’m sure there’s no need to introduce today’s featured opponents: Hillary Clinton and Donald Trump, but just Hillary vs. Trumpin case, both are running for President in the upcoming 2016 elections. Miss Clinton proudly wears blue in the Democratic Party, while Trump trumpets the Republican Party, even though some aren’t sure […]
Emotions: The Most Important Element in our Storytelling
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you make them feel.” Maya Angelou In the social media marketing community, there are a lot of strategies we use to connect with our audience, multiple ways in which we share content, and different […]
Visual Content Is a MUST for Your Social Strategy
When I entered the social media game back in 2009, visual content was a minor element to the success of social. It’s not that it wasn’t important, but it was a side note, an extra – not a necessity. Tweets and status updates mainly consisted of copy and/or small photos to highlight an article. […]
Featured in “How to Use Storytelling to BIG UP Your Personal Brand on Social Media”
By Aaron Lee What does a great story do? A great story… is memorable connects people builds loyalty helps us relate stands out How can we use stories to build our personal brand? We asked Ahna Hendrix, CEO of ARCH Digital Agency, to discuss this with us on #ViralChat. Ahna has a natural gift for […]
My Presentation at Social Media Strategies Summit NYC
“I’m a newbie presenter, so I’m holding my notecards for security – please don’t judge me!” That’s what I said after addressing the crowd at the #SMSSummit NYC on June 11th. And it was true! It was the first time I’ve ever presented at a social media event, and I can’t tell you how exciting […]
How to get more Twitter followers: The Startups Guide
(Guest blog post for SocialQuant) There are plenty of articles circulating the web about how to get more followers on Twitter, but when it comes to growing an account for a startup, it’s a whole different ballgame. Why? Because if there’s anything I’ve learned since launching my business three years ago, it’s that startups don’t […]
Be PATIENT! Social Media Takes Time.
It’s no surprise that social media is becoming seen as the cure-all drug for businesses. It offers an avenue to get to know them, build relationships, offer AWESOME customer service, and yes – sell. And let’s be honest, that’s what most folks are interested in social media for anyway. But the deal is, social media […]
3 Steps To Building a Winning Twitter Marketing Strategy
(This is a guest post written for SocialQuant.) When it comes to learning about Twitter marketing strategies, there’s so much information online that it can be overwhelming. You don’t know what will work for your business or your clients, and you’re confused about who to trust. For me, the best route has always been to […]
3 Strategies KILLING Your Twitter Game
Recently, I’ve been getting back into Twitter. It’s not that I left, but my attention was needed elsewhere and I haven’t been able to nurture and grow my Twitter community as I did in the old days. And speaking of the old days – things have CHANGED in Twitterland! It’s almost like coming back to […]