by ARCH Twitter Specialist, KP Kelly I make a living managing Twitter accounts, so a lot of people ask me Twitter questions. Some come from people who have no clue what Twitter is, asking questions like, “What is THE Twitter?” But for those who have a basic understanding of Twitter and are trying to utilize […]
4 Secrets to a Lead-Generating Content Marketing Strategy
by ARCH Specialist, Dave Perrotta. Businesses fail at it every day. They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees). They send irrelevant “newsletters” that add zero value to their prospects and customers. They craft poorly written, boring content that packs less punch than a […]
Focused Social Media Marketing with Ahna Hendrix (Podcast)
Social Media Jack-of-all-trades Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one […]
The Number One Ingredient for Social Media Success
Every day I talk to people who want to get in on the social media game. Not everyone is quite sure what it is, but they know it’s a powerful tool in the marketing arsenal, and traditional advertising avenues aren’t yielding much anymore. But once they have a decent grasp on how social media works, […]
Interviewed for: An Expert’s Advice on Why Creative Pros Often Struggle with Social Media
A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to – and belief in – what is possible with not just running a business, but specifically using social media effectively. Since then, […]
5 Ways to Build Awesome Relationships on Twitter
By KP Kelly, ARCH Digital Media’s Twitter Organic Growth Specialist We all have similar socializing skills in kindergarten. We’d walk right up to someone and say, “Hey, I like your shirt! Will you be my friend? We had it down back then. We had no reservations. No hidden agendas. If we wanted something, we asked. […]
A Thankful List from the ARCH Digital Team
Thanksgiving is my favorite holiday. While other holidays are riddled with expectations and exaggerated meanings, Thanksgiving keeps it simple: family, friends and food. Gathering with those you love, sharing quality time, and eating yummy food is something like heaven! But more than anything, it’s about thankfulness, one of the most important attitudes we can infuse in […]
Ahna’s Social Straight Talk: Zaire Kacz Photography
This biweekly series is dedicated to sharing real life examples of social media marketing. It’s an in-depth review of a business’s social platform with suggestions on how to optimize it. This series is not meant to criticize, but to offer insight into the complex world of social media marketing. But as the series name suggests, […]
Featured in “125 Best People to Follow on Twitter for Social Media Geeks” by @AskAaronLee
I pretty much owe my whole career to Twitter. I’ve met & learned from some of the best people in my industry there. In fact, it’s safe to say that I wouldn’t be where I am today without it. And because I work in social media marketing, I’m also interacting daily with marketers, writers, social […]
Why an Email Campaign is Essential for Your Business (And How to do it Right)
by Dave Perrotta, ARCH Digital Media’s Copywriting, Sales Funnels, and Email Marketing Specialist It’s the age-old adage of successful internet marketers everywhere… The money is in the list. Your email list, that is. And there are plenty of stats to back it up. For example, 44% of email recipients made at least one purchase last […]