There are plenty of articles about how to hire a good social media specialist, but there are few, if any, about how to be an excellent client and get the most from your social media strategist. Hiring the right strategist is very important, but a successful social media campaign requires you (the client) to participate […]
Archives for 2013
Instagram Ads Have Begun: What This Means For Your Biz
Once I’ve consumed my coffee and finished my morning routine, I head to my desk where I begin checking out client activity, reading news and catching up on anything I missed from the night before. This morning while perusing Instagram, I came across the first Sponsored ad in my feed. It’s a beautiful shot of […]
Featured on Real Business
I was recently interviewed by Sachin Shenolikar for Real Business for a blog, “Social Media Doesn’t Change Everything.” It was a pleasure to meet and chat with Sachin, and the article came out great! Enjoy the excerpt below.
Build a Relationship Before You Sell
It’s not unusual to receive a fair amount of marketing i.e. spam via social media, but there is an overabundance of it lately. Why do people still think it’s okay to hard sell through social networks? Social media is about building relationships, growing the trust of an audience, giving them a reason to believe in […]
My Responsibilities as a Social Media Strategist
1. To be honest with my clients and set realistic expectations. It creates strong relationships that go beyond work. 2. To work with integrity. Being accountable at all times builds character. 3. To find valuable content and information that will be of use to my client’s target audiences. What am I giving in return for […]
What is better than a fantastic work experience?
I just returned from a social media project for a conference called, Patti Digh’s Design Your Life Camp, and I’m suffering withdrawal. I’ve been to conferences before, retreats even, but nothing compared to the experience of DYL Camp in Lake Lanier, Georgia. A little over a month ago, Dave Harkins, the coordinating manager for the […]
Why I Love Negative Feedback And How To Handle It
First of all, let’s clear a few things up – no one enjoys negative feedback (including me), and negative anything isn’t our goal. But if we are real with one another then we can agree that negativity is a part of life, whether it comes from us or someone else. Not everyone will enjoy your […]
My Biggest Lesson in the First Year
My friend, Aaron Lee, recently asked me what the biggest lesson in the first year of my business was, and it made me pause. I can’t explain how much I learned in the past year. Looking back at the beginning, I am surprised I had the courage. I didn’t have much direction. I possessed a […]
One-Year Business Anniversary
One year ago today I followed God’s direction and embarked on a crazy journey to build my own business. It’s been very tough, but it’s also been extremely rewarding. I am so thankful for everyone who helped me along the way. And am so blessed to have such awesome clients to keep me going. Here’s […]
Why Would You Be Realistic?
“Being realistic is the most commonly traveled road to mediocrity. Why would you be realistic? What is the point of being realistic.”- Will Smith These past several weeks were a time of tremendous growth in my business and as an individual. I have been blessed with new clients and opportunities. In the coming months, I […]